POSTCARD: "Evolution of a Boozer" ca. 1911 ________________________ p> Alcohol abuse was rife in England at the turn of the century, so the PB movement was welcomed by the conservative ruling party, the general public and the clergy alike. The movement benefited not only from endorsement from the House of Lords, but from the fact that so many British businesses leapt onto the bandwagon by producing pro-PB ephemera such as this 1911 postcard.